In partnership with

Dear readers,

This time around, we look at what may be the most consequential infrastructure announcement in Croatia’s modern economic history: a $50 billion AI data center project that could fundamentally reposition the country in Europe’s compute and energy landscape. 

But beyond the headlines and the numbers, the real story sits in the ripple effects: from hyperscaler demand and energy constraints to changing startup dynamics across the region.

Alongside that, we track a new wave of capital flows into SEE startups, new product pivots, and early signs of consolidation in the regional tech ecosystem. From Dex and Synaps raising fresh funding to broader questions about whether the region is building real IP or still servicing external demand.

As always, the question is not just what is being built - but who ultimately captures the value.

Enjoy the new edition!
Bojan Stojkovski
Editor-in-Chief, IT Logs

The biggest private investment in Croatia’s history and what comes next 

Dubrovnik, Croatia/Source: Pexels

There are moments when a country’s economic narrative changes not gradually, but all at once. For Croatia, this moment came through the announcement of the Pantheon data center project - a $13.5 billion initial investment with the potential to scale beyond $50 billion.

At face value, it’s infrastructure: a 1-gigawatt, AI-optimized campus designed to deliver 800 megawatts of usable IT load. In practice, it is a statement that Croatia is becoming a place where institutional capital is willing to deploy at hyperscale.

The logic behind the investment is straightforward as Europe is facing a structural shortage of AI-ready compute capacity, driven by both demand and regulation. Data sovereignty rules are pushing US tech companies to localize infrastructure within EU borders, but the supply of facilities that meet hyperscaler requirements - power, resilience, and connectivity - is still limited.

Pantheon is designed to fill that gap. However, the financial dimension matters just as much as the technical one. Aside from being the largest private investment in Croatia’s history, the project is also a test case for whether SEE can absorb and multiply capital at this scale.

From tourism economy to infrastructure play

For decades, Croatia’s economic identity has been defined by tourism. Now, Pantheon challenges that framing directly. “Although we’re a small country, we have a very strong tech scene. With projects like this, Croatia is positioning itself very strongly on the European tech map as a potential future leader.” says entrepreneur Matija Matijevac.

Matija Matijevac

Hence, the Balkan country is not trying to compete with established tech hubs on startups alone, but it’s now positioning itself as infrastructure, something far more durable, and often more valuable.

“A data center should not be seen only as a warehouse of servers. It’s much more important to understand the impact such a project has on the entire tech ecosystem.” Matijevac explains.

That ecosystem, in financial terms, is where multiplier effects emerge. Fiber networks, energy systems, logistics chains, and real estate markets all expand around a project like this, as capital attracts more capital.

Or, as one comment circulating in the Croatian tech community put it more directly: if this is real, it means “infinite rings of optical connectivity, local cloud with near-zero latency, and AI resources on our doorstep”.

That kind of infrastructure changes cost structures, reduces latency and lowers barriers to entry - while it opens the door for entirely new categories of business.

Where the money lands first

The first beneficiaries of a $13.5 billion project are rarely glamorous. They are construction firms, engineering consultancies, logistics providers, and energy companies.

“I think many people underestimate the fact that building something like this is a once-in-a-generation project. The impact will first be felt in construction, energy, universities, and the tech sector.” Matijevac says.

Josip Vlah, partner and co-founder at AI-native marketing agency Rezolut, sees the same pattern. “The most immediate impact will be on the workers and villages near the data center. Jobs on the construction side and then highly technical roles that will move closer to the data center.” he tells IT Logs.

From there, the financial ripple effect expands: property values shift and local businesses scale, while service industries - from hospitality to maintenance - grow in response to new demand.

“Companies using the data center could potentially move their CEE headquarters closer to it,” Vlah notes. That relocation effect is critical, as it determines whether Pantheon becomes an isolated asset or a regional economic anchor.

Josip Vlah

There is little mystery about who the early customers will be. “First, it will definitely be the big players coming in: AWS, Microsoft, Google, Meta,” Vlah says.

That matters financially because hyperscalers bring predictable, long-term demand. They anchor revenue streams and justify the scale of investment, and without them, a gigawatt campus does not make sense.

But the longer-term question is whether that demand spills over into the local economy. “Looking long term, if it’s completed and actively running, it will be beneficial for smaller companies as well,” Vlah adds.

This is where the project intersects with Croatia’s startup ambitions. Access to nearby, low-latency compute infrastructure can lower costs for founders and enable new types of AI-driven products.

Still, that outcome is not automatic. Without deliberate policy and ecosystem development, the majority of value creation could remain concentrated in global players.

The energy constraint and the cost of scale

If Pantheon has a single bottleneck, it is energy. A 1-gigawatt data center is a system-level demand shock. “Today in 2026, I believe Croatia is not ready to support that kind of demand on its own,” Vlah says. The country already imports a significant portion of its electricity, and adding a facility of this scale would materially increase national consumption, he notes.

The financial implications are immediate. Without dedicated energy infrastructure such as renewables, storage, and transmission, costs could be pushed onto the broader grid. That translates into higher prices, political friction, and potential delays.

But there is another side to this equation. “What many people don’t fully realize is that this is also a massive energy infrastructure project. It opens the door to new technologies in energy production, storage and distribution.” Matijevac tells IT Logs. 

In other words, Pantheon can also be seen as a catalyst for investment in energy systems that Croatia might otherwise take years to develop.

AI evangelist Aco Momcilovic frames it more starkly. “A 1 GW data center is structural and it raises immediate questions about electricity supply, resilience, storage, and whether Croatia can modernize its grid quickly enough.” he says.

Furthermore, beyond capital and infrastructure, Pantheon introduces something less tangible but equally important: confidence.

“Croatia would first feel this as an infrastructure event, then as a confidence event, and only later - as an AI event,” Momcilovic explains. That confidence has economic value, as it also influences investment decisions, talent flows, and even policy priorities.

“It would signal that Croatia can participate in industries shaping the future, not only consume them from abroad,” he adds.

Aco Momcilovic

In financial markets, perception often precedes reality. A credible project of this scale can reprice a country’s risk profile, attracting further investment across sectors. Or, as Momcilovic puts it, it is similar to winning a World Cup medal: it changes how others see you, and how you see yourself.

The cautious community scepticism

For all the optimism, the domestic conversation remains divided, as some see Pantheon as a long-overdue breakthrough, while others question whether it will materialize at all.

There are additional concerns about environmental impact, particularly around water usage and cooling capacity. Questions about whether Croatia is trading long-term natural assets for short-term economic gain are already emerging.

“Have we already given up too much for money and regretted it?”, one community member asks. Others point to the importance of regulation. EU frameworks, including the AI Act, are seen by some as a necessary balance between innovation and risk. The argument is not against the project itself, but against the blind optimism that comes.

At the same time, there is visible frustration with what some perceive as a reflex toward negativity. “After years of complaining that nothing happens, something finally does, and it is still not enough,” another voice notes. 

Such tension is not unique to Croatia though, as it reflects a broader European dilemma: how to reconcile technological ambition with social and environmental constraints.

Ultimately, Pantheon is less about whether Croatia can build a data center, and more about whether the country can actually convert capital inflow into long-term economic value.

That is the $50 billion question, and the answer depends on decisions that extend far beyond the project itself: education policy, regulatory frameworks, incentives for local innovation, and the ability to integrate infrastructure into a broader economic strategy.

“The opportunity is real, but so is the risk. If Croatia provides land, power, and headlines while ownership, profits, and expertise remain elsewhere, then it becomes a host location, not a true winner.”  Momcilovic concludes.

Across the region…

  • Former Cognism CTO and innovation director Stjepan Buljat has launched a new startup called Diby, helping fitness trainers scale their businesses. Buljat says the idea has been in development for more than five to six years, describing it as a long-term process of thinking and iteration that only recently materialised into a concrete venture.

Stjepan Buljat

  • AI-powered recruitment platform Dex has raised €4.5 million in a seed round led by Notion Capital, with participation from Andreessen Horowitz’s Speedrun programme, Concept Ventures, and angel investors including individuals from OpenAI and other organisations. The company, which has a Greek founder, will use the funding to support its expansion and further development of its AI-driven hiring tools.

  • Albanian startup Synaps has secured €3 million in a pre-seed round backed by US accelerator Plug and Play and Zagreb-based Fil Rouge Capital. The company is building an AI-native design platform aimed at challenging industry leaders such as Autodesk, using a browser-based canvas and natural language prompts to speed up architectural drafting.

  • The EBRD has agreed a €20 million portfolio risk-sharing facility with ProCredit Bank in Bosnia and Herzegovina to boost access to finance for micro, small and medium-sized enterprises. Backed by the EU under the EFSD+ programme, the guarantee will cover 50% of the credit risk on up to €40 million in new MSME lending, with a focus on women-led, youth-led, green businesses, and firms in underserved regions and smaller urban centres. 

Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

Rumor has it…

  • Several well-known regional startups are undergoing structural changes, with key members of their management teams stepping down while new executives join to steer the companies through their next phase of growth, amid evolving market conditions and increased competitive pressure. 

More tech rumors for us? Reach us at [email protected]

The Ecosystem take… 

Suad Seferi, AI strategist and educator

IT Logs:  Are we building real IP or servicing Western demand?

Suad Seferi: Most AI work sits at the integration layer. Teams connect APIs, automate workflows, and optimize processes for others. That adds value but does not create leverage. You do not control the models, the data, or how the product is distributed. Real IP appears only when you define the problem yourself and own the dataset behind it. 

IT Logs: What happens to small and mid-sized IT firms as AI compresses team sizes and client budgets?

The old model is breaking. Most firms rely on selling hours and scaling teams. AI removes the need for both. Clients no longer pay for headcount, they pay for output. One engineer with AI can replace several junior roles, and that reduces demand for large teams and removes the margin buffer many firms depend on.

IT Logs: Do we have the talent retention mechanisms to compete in an AI-driven world?

We do not. Talent exists but the system does not support retention. Engineers leave because they want ownership, impact, and growth. Most local environments offer stable work but not ownership, high-impact problems, or fast exposure to advanced systems.

Upcoming events in the region…

Editor’s pick

Reply

Avatar

or to participate

Keep Reading